EWOT

I went to a restaurant that seemed to be trying to put on a fairly classy appearance. The inside of the restaurant was very nice, the doors looked good. But above all of this are two cheesy looking neon signs that instantly ruined my perception of what the restaurant was supposed to be. It seems like sort of a bad idea to me, but if appearance of the restaurant wasn't effective to get the right clientele, or it wasn't able to get enough, a shift of marketing style makes sense. "Hey, look over here, there's food!" will catch anyones attention. And from there the customer can make a decision. But without seeing the business first, there aren't going to be customers in the first place. So even if the signs ruin a certain amount of the appearance and make 10% of potential customers reject them, this doesn't matter if they attract 100% more customers.